Automotive design, a profession involving the development of the aesthetics, functions and ergonomics of mobility, is a manifestation of creativity, vision, imagination and implementation ability. BMW has organised The Next BMW Designer 2018 motor vehicle design competition again to invite students between ages of 10 – 18 to envision their future vehicle in Hong Kong and Macau.


— Harald Krüger, Chairman, BMW AG



A trip to Munich
A free trip to Munich
to visit the BMW world
(with 2 parents or guardians)
HK$2,000 book coupon
HK$2,000 book coupon
Trophy and certificate
Trophy and certificate

1st Runner-up

HK$1,500 book coupon and certificate

2nd Runner-up

HK$1,000 book coupon and certificate

3rd Runner-up

HK$800 book coupon and certificate

Merit Awards

HK$500 book coupon and certificate

All Participants

All participants will be rewarded a Certificate of Appreciation.


Notes for Competition
(PDF download)
The Next BMW Designer 2018.
Entry Seminar Q&A

According to the date of birth of the participants:

10 to 12
years old
(25th August 200524th August 2008)
13 to 15
years old
(25th August 200224th August 2005)
16 to 18
years old
(25th August 199924th August 2002)
  • A design plan for both interior and exterior design plan on two separate A3 size (297 × 420mm) graph papers.
  • English description in 100 words.
  • Participants are welcome to upload other media output, such as a short video or animation.
  • Application and softcopy of the design plans together with a description in English must be submitted online between 12th June and 24th August 2018.
  • Submission in formats of paper or digital files are welcome. Use of clip art is forbidden for computer-aided design.
  • The file format must be JPEG, TIFF or PDF of resolution no less than 300dpi, regardless of whether the submission is a scanned image of a hand-drawn design or created by computer-aided design.
  • The file should not exceed 10MB altogether.
  • The original hardcopy must be presented at the final presentation.
  • Panel’s judging guidelines: creativity (25%), design concept (25%), functionality (25%) and adherence to BMW’s core value – Joy is BMW (25%).
  • The design shall base on a movable, four-wheel vehicle, which fits Hong Kong and Macau’s traffic characteristics.
  • The designs shall not violate any traffic laws or other relevant regulations applicable in Hong Kong and Macau.
  • Top 10 from each category will be selected in which the top 4 will be invited to present their work in front of the judging panel.
  • Online Voting: Designs of the 12 finalists will be posted on BMW Facebook for public voting.
  • Final Competition and Awards Presentation Ceremony: A presentation and awards ceremony will be tentatively held in early November at the Hong Kong Polytechnic University. Should a finalist fail to participate in the final presentation, he/she will forfeit the chance.
  • Each participant shall not submit more than one entry.
  • Participants must be between the ages of 10 and 18 (by the application deadline). The organiser is not responsible for proof of the actual age of the participants.
  • If the design is submitted to an inappropriate age group, the submission will be disqualified.
  • Designs must be an original work and should not have been submitted to any other competition or exhibition. Every participant shall, on enrolment, undertake that the design is completely new and original and the participant is the sole owner to all copyright in and to that design.
  • All entries containing obscene or inappropriate content will be disqualified.
  • All designs submitted and the copyright of all entries belong to BMW.
  • BMW reserves the right to modify and use any work for promotion, publicity, production of materials, display and printing purpose, without paying any fees or royalties to participants.
  • BMW reserves the rights to amend the agenda, date and venue of the competition without prior notice.
  • Participants are considered to have agreed and confirmed to the rules and regulations when they submitted their application forms. Participants under the age of 18 are required to obtain consent from their parents or guardians. They are also deemed to have agreed to BMW’s use of their names and/or images in any promotional activities related to the campaign.
  • BMW reserves the right to disqualify any participants in breach of the rules and regulations listed. BMW has final decision in accepting or rejecting any application.
  • BMW reserves the right to modify the rules and regulations of the competition without prior notice. If there is any dispute, BMW reserves the right of final decision. If there is any inconsistency between the online and the printed version of these rules and conditions, the online version shall prevail.

All participants, participants’ parents or guardians shall be deemed to have noted and agree to the following:

  • No entries infringing intellectual property rights will be accepted. In case when BMW or any related/affiliated organisations of the competition are put to any legal actions, demands, claims and costs arising from the entries that are infringing intellectual property rights, the entrants concerned shall accept full liability and indemnify BMW of any related organisations for all claims, losses and damages; and
  • BMW retains the right to edit, alter, publish or use any entries in any forms for promotion, exhibition and publication without any notice or compensation.


Contest application and submission begins
7th July
“The Next BMW Designer 2018” – Entry Seminar
24th August
Deadline for submission
Early October
Announcement of Top 4 in Each Category
3rd November
Final Competition and Awards Presentation Ceremony
At the Hong Kong Polytechnic University